OpenAI has a lot of key challenges that makes this a do or die year for the company.

1. Their AI models are increasingly undifferentiated as too many labs have caught up.

2. Even with raising $100B they are still being outspent by most of FAANG and can’t keep up that fundraising pace annually.

3. They’ve spread themselves too thin by going after devices, web browsers, ad platforms and short form video at once. They don’t have the talent density or competitive advantage to do all these well.