This piece has been coming for a while, in one form or another. Makes me deeply unhappy to write it. https://mattgemmell.scot/the-fallen-apple/
The Fallen Apple — Matt Gemmell

I barely recognise the company I used to have such admiration for.

Matt Gemmell
@mattgemmell Don’t forget about ads in the App Store and, soon, ads in Apple Maps.
@jsit @mattgemmell There are already ads in Apple Maps:
@mrpommer LOL I have noticed that weird bug too
@jsit Honestly, I think it’s the ever-creeping need to have “branding” show up everywhere, including where it’s pointless. (Or even user-hostile)