We need some new (a couple) of general-use instances to help direct this traffic! Piefed.social will help you and redirect traffic to you.

If by “direct traffic” you mean to send them there, then I’d say we don’t need that, and shouldn’t want it. The whole reason federation works is because control is spread out. Giving one, or a few, instances control of most of the content and users is a horrible idea and begging for issues. Speaking of, if you’re on lemmy.world, you should consider spreading elsewhere. At least don’t send new people there.