alessandro'We're actively embracing generative AI,' Take-Two boss says, after previously expressing skepticism: 'We have hundreds of pilots and implementations across our company'
Mark with a ZI’m guessing it’s a response to this
tomshardware.com/…/gaming-market-melts-down-after…
Appeasing shareholders, means fuck all
This is 100% right, you nailed it.
The article above even mentions that Take Two’s stock dropped.
In the immediate wake of [Project Genie’s] announcement, the share prices of a handful of companies, including game engine maker Unity and Grand Theft Auto 6 publisher Take-Two Interactive, took a notable tumble.
This is an attempt to stop the slide for the benefit of their shareholders.