Kaspars

Can AI help optimize your landing pages and help drive sales from actual user session data?

We enabled user session recording using PostHog (which uses rrweb behind the scenes), and drove Meta ads to the page.

Then used AI to extract those 36k+ events into a single file (right from the browser console) and asked it to analyze the results.

Here is what it said:

Feb 4 at 2:48pmBuffer
Show threadKasparsFeb 4

Why Users Reach the Price but Don’t Buy

I analyzed multiple rrweb session recordings (36k+ events across several user sessions). These are clear, recurring behavioral patterns that explain why purchases stall near the end — even when traffic quality and checkout functionality are fine.

This is not a traffic problem.
This is late-funnel decision friction.