Opening your talk?

Skip the waffle. No one cares where you work or how many awards you've worked on.

Grab attention with a hook like, a question, or a bold statement, then get straight to the good stuff.

Remeber - useful AND Interesting

First, Make Me Care

Writing advice: some nonfiction fails because it opens with background instead of a hook—readers leave before reaching the good material. Find the single anomaly or question that makes your topic interesting, lead with that, and let the background follow once you’ve earned attention.