A c1920s #puzzle advertising ICI Dyestuffs Group. 9 pieces must be placed in a 5x5 square with no colour repeated in any row or column. One piece is marked ICI, two are marked BDC (British Dyestuffs Corporation) and one is marked OW. Looking for suggestions as to what OW means.
@Ian_G_Simpson Can’t get Oscar Wilde or Ordinary World (Duran Duran song) out of my head. Not helpful, sorry. 🙂
@TheVoidTLMB Oh Well. Anyway thanks for thinking about it.
@Ian_G_Simpson “Oh Well”! 🙂 I suppose O??? World is a feasible name for a textile company though.
@TheVoidTLMB Difficult to know what it might be. There is a little on the web about British Dyestuffs Corporation (a predecessor company of ICI) but nothing that gives a clue about OW.
@Ian_G_Simpson Could also be the puzzle manufacturer, of course. Well, good luck.

@TheVoidTLMB It's possible, but I hink unlikely. It's a rebadged version of the Testa puzzle, which has no manufacturer given, so I'm not sure they would appear on a specially commissioned version.

https://collection.sciencemuseumgroup.org.uk/objects/co8238093/testa-cross-colour-puzzle