@rominator @Techaltar Then how could they detach from it? Sticking to their niche is still better than 'going pro' with a phone that would betray their base, but offer nothing to the general audience (unless you count being from the EU which is another niche on its own). It's not 2014 anymore, you can't just 'give it a try' when it comes to (re)creating a phone brand.
They could, if they were out of their minds, but they know the trade. Any product made by them would still be uncompetitive in pure price to performance compared to anything Chinese brands sell.