Dr Pepper’s new ad just won the internet

image via creativebloq.com

After dropping an absolute earworm of a jingle on TikTok, fans begged Dr P's bigwigs to turn Romeo's catchy tune into a real ad campaign. Co-produced by creative agency Deutsch, the Dr Pepper Baby ad features glossy product shots of the beverage alongside Romeo's iconic vocals (with a little more musical production than the original viral video). Tasteful, playful and oh so catchy, the ad is a perfect example of how brands can leverage virality without bordering into the realms of cringe.

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