This AI overview had 17 brands linked, when you clicked on those 17 brand links 15 of them searched Google, no wonder why their searches aren't plummetting, they just turned links into searches.

https://youtu.be/ac6B7hLBrgA

This AI Overview had 17 links, 15 of them re-ran Google searches instead of sending me to the brand

YouTube

@wilreynolds
Smart. Very smart move by the Google ad team.

Shows how important brand strength is now.