Smithsonian used to be a very prestigious brand of science.

Too bad that’s now been ruined.

I’d really hoped they’d stand up to the fascism, but apparently no. That was too much to ask.

Nearly a century later, people still bring up how Hugo Boss designed the SS uniform, Fanta was made by coke to sell to the Nazis and Volkswagen was founded by Nazis and used slave labour to build military jeeps and prison transports.

Now, I’m not saying this is directly equivalent to those instances, but a lot of these American organisations think people are going to forget their capitulations quickly.

You’re right. Back in the day, brands could endure. Nowadays, we can see through them, and people aren’t brand-loyal like we used to be.

If corporations want to be people, we can treat them as people. And when they show us their cowardice in the face of fascism, we can ostracise them just like we do that intolerable uncle.