It’s classic MLM dynamics
- The money makes itself! It’s impossible to not make money with this system!
- You get to be the boss!
- If you’re not making money, you must be doing it wrong — my (paid) training course can help
- Heaps of unsold product rotting in garage/warehouse
- Religious-coded language
- Requires infinite growth to stay profitable for all current players
- FOMO, “getting in on the ground floor”
- Mid-levels taking huge financial risks to onboard more down-levels