Nervously looking at the current Marmite-vs-Vegemite fedi threads and trying not to look in the direction of the cabinet where I (as an American) have multiple Marmite jars stashed.
To add context, I was introduced to it on toast with butter in my early 40s, courtesy of a local Aussie bar in the predominantly Scandinavian PNW neighborhood I live in. I'm as confused about it as you are.