Unironically naming your company after science fiction or fantasy villains is a choice.

https://techcrunch.com/2025/12/28/from-sonos-to-sauron-new-ceo-takes-on-high-end-home-security-startup-still-in-development/

Sauron, the high-end home security startup for 'super premium' customers, plucks a new CEO out of Sonos | TechCrunch

Sauron is appearing on the scene as concerns rise about crime among the most wealthy.

TechCrunch
@carnage4life we live in the dumb timeline... Where people with no interest in reading or if they read have zero understanding of what they read... End up with money, just by the weight of having money...