The internet gave power to aggregators. People picked Twitter over specific news sites, DoorDash over specific restaurants and Expedia over specific hotels. AI agents aim to expand this trend and include retail to the disintermediated industries.
Hotel groups are late to fight this trend and the perks need to be significant to beat the convenience of a one stop shop aggregator.
https://www.ft.com/content/b4ee6ec8-cfdc-4f28-b4ab-65baf611125b
