The internet gave power to aggregators. People picked Twitter over specific news sites, DoorDash over specific restaurants and Expedia over specific hotels. AI agents aim to expand this trend and include retail to the disintermediated industries.

Hotel groups are late to fight this trend and the perks need to be significant to beat the convenience of a one stop shop aggregator.

https://www.ft.com/content/b4ee6ec8-cfdc-4f28-b4ab-65baf611125b

Client Challenge

@carnage4life honestly they’re not appealing to the same crowds. Loyalty are great for return customers and B2B (when skipping GDS and agents), Booking is good for drive by travelers who want a destination and don’t care much about who’s running the hotel (personally I pick the hotel through booking, then try to get a better deal through the hotel website 😅)
@carnage4life did the internet give power to algorithmic (constant cost) distribution channels or did the cost structure allow them to insert themselves as a distribution channel that hacked users attention? Its in a sense academic but the frame that gives agency to a company exploiting an unregulaed natural monopoly dynamic gives a clue as to what to do a about the problems it creates