Something that hasn't been made clear: Firefox will have an option to completely disable all AI features.

We've been calling it the AI kill switch internally. I'm sure it'll ship with a less murderous name, but that's how seriously and absolutely we're taking this.

All AI features will also be opt-in. I think there are some grey areas in what 'opt-in' means to different people (e.g. is a new toolbar button opt-in?), but the kill switch will absolutely remove all that stuff, and never show it in future. That's unambiguous.

@firefoxwebdevs ..if it doesn't act like an extension where i need to manually go to a page to enable it before i see it's existence, that's still opt-out.

@memdmp yeah, this is what I mean by opt-in being a grey area, I've heard many different definitions. Some even went further than you and said it's only opt-in if it's a build time flag that you have to manually compile yourself.

That's why the kill switch is useful. It's unambiguous.

@firefoxwebdevs

if it's a build time flag that you have to manually compile yourself...thats a bit overkill, unless the models are shipped with the browser and substantially inflate it's size

@firefoxwebdevs @memdmp An ad is just a button that does nothing until you click it.

The fact is that Firefox has taken money to put these at least some of these options in.

It will continue to take money to put more of them in and as history has demonstrated in the past, there will be more and more and more settings to opt out of.