U.S. consumers are so fucked up, that they put more than $1 billion on buy-now, pay later services during Cyber Monday
U.S. consumers are so fucked up, that they put more than $1 billion on buy-now, pay later services during Cyber Monday
The BNPL company also charges the merchant much more than a credit card company does. Something like 6%. So they’re also making money on people who do pay in full at 0%.
The theory goes that the merchant is happy to pay the higher rate because it makes a sale happen that otherwise wouldn’t. Unfortunately that increased cost just gets added to the price everyone pays.