Martin DegelingDec 3
We just published our follow-up report on AI-generated "slop" on #tiktok. After testing #ai-slop on Instagram & TikTok this summer, showing that TikTok surfaces more AI content in the search results, we
Monitored 354 accounts for 4 weeks
that amassed 4.5 billion views. Still only half of it is labeled as AI-generated.
Show threadMartin DegelingDec 3

The Guardian and Spiegel covered our main results focussing on the prevlance of
* Anti-migrant fake news https://www.theguardian.com/technology/2025/dec/03/anti-immigrant-material-among-ai-generated-content-getting-billions-of-views-on-tiktok
* Sexualized AI-generated images of women https://www.spiegel.de/netzwelt/apps/ki-konten-fluten-tiktok-mit-fakebildern-von-kindlich-aussehenden-frauen-a-fae7c703-b708-49a4-85fd-bd4382396ca2

Here are two additional observations I'm still thinking about:

Anti-immigrant material among AI-generated content getting billions of views on TikTok

Researchers uncovered 354 AI-focused accounts that had accumulated 4.5bn views in a month

The Guardian
Show threadMartin Degeling
Comments below AI Slop:
I was quite surprised that even under the most fake-news-like entries the AI-aspect was rarely discussed. In times when even real news are often criticized as fake only 5% mention AI
[ caveat: we only parsed the top 50 comments and replies]
Dec 3 at 11:00amWeb
Show threadMartin DegelingDec 3
We also spent some time trying to understand how these accounts monetize. TikTok is not very transparent about the monetization on the video level, but when simply looking at the minimal thresholds only 13% of the videos where even eligible for monetization.
I have the gut feeling the majority of Agentic AI Accounts would not exist if there wasn't the AI industry offering an endless number of free-for-now-tier plans given the actual costs of generating videos.