A little louder, a reminder:
"Good UX" mostly means "I've seen this before."
Have you ever seen an adult without your cultural baggage approach a doorknob for the first time? They'll start by pulling it, then pushing it. There's nothing "intuitive" about turning a round doorknob. But you've been trained, so you don't even notice.
"...but Apple, but the iphone", the iPhone was never "easy to use" or "intuitive". They bombarded TV with training videos disguised as ads for 6 months pre-release.
"You just point and click and drag everyone knows that" you spent hundreds of hours training to "just" point and click and drag, but you didn't call it training, you called it solitaire and minesweeper.
You practised.
Today, if we want a better user interface for any computing - and I think we do, and it's possible - we have two choices. Entirely 100% new - clean-break, fresh-start new - tech or to acknowledge and own that we're going to spend some time fighting reflexes honed over decades.
@mhoye In the first decade or so of the Mac, there was even explicit training. Early Macs came with a “guided tour” split across a training program and an *audio cassette*: https://youtube.com/watch?v=iTNDm-LC_Js
Because in 1984, nobody expected you to know how to use a mouse and GUI, but you did probably have some idea of how to use a tape player. And with that, and a good tutorial with practice sections, you could learn.
mhoye
Peter Hosey