From a strictly privacy standpoint is an iPhone a better option for non-techy folks?

Looking just at location… Apple is actually better at location tracking precision than Google, and you can’t turn it off (even powering off your phone doesn’t shut it off). Disabling location services doesn’t prevent the data collection by Apple, it only blocks apps from using it.

Apple is probably better at not sharing your data with others than Goolge, but that’s a position of faith, not fact. If you trust Apple and are diligent about blocking location access to 3rd party apps, it’s better. But you should expect that if you’re giving location access to a free app (like Google maps, a weather app, a ride share app, a streaming app, etc.), you can bet they are selling your location data.

AFAIK google doesnt share your data that much outside of being very permissive to law enforcement, their main thing is advertisement, kinda of a indirect sell, as in it is your data that brings value to their advertising since thats how they do their extremely invasive targeted advertising

This is the correct comment. Google sells access to user data, not the data itself.

From an actual privacy standpoint, what is the difference?