BizUnderworldB2B buyers and AI agents often no longer visit websites. Now, marketing strategy must embed presence directly within platforms, workflows, and device interfaces.
The Rise of Browserless B2B Marketing • 1827 Marketing
Modern B2B buyers are leaving the browser behind, conducting research and making decisions inside collaborative apps, IoT dashboards, and integrated workflows. This trend is accelerating with the emergence of autonomous AI purchasing agents, which evaluate and buy products without human intervention. To succeed, marketers must now "market to machines" by creating structured, verifiable data and embed their brand as utility through API-first partnerships.