Data Centres
Systematic problems require systematic solutions.
Admittedly there is some nuance, but it is certainly not a false dichotomy. A coherent and reasonably nuanced account is at https://pluralistic.net/2025/09/13/consumption-choices/
The corporate thumb weighs heavily on the personal responsibility side, and they do, in fact, hope that they can make it a dichotomy, and get us to choose the less effective side.
The cartoon is important and still not well understood.