@econads @carstenfranke @taraprice Perhaps not as such however it is a good way to have an easy to use way to quick-post content without having to navigate a full-blown website CMS. As easy as Wordpress is to use opening a page, typing words, and clicking “post” is far easier & quicker for the already over loaded small business owner.
They can signpost to that instance or embed it on their website or whatever. Their customers don’t *need* to interact with it more than a website.
@wiredfire
The thing is, most small food place owners that I know (ok only a few well enough) aren't particularly techy. They spend a great deal of focus running their business, they about know Instagram, but I'm not sure they even know what wordpress is. Their main business is food, in the real world. They don't have money to employ social media experts, and they certainly don't have the free time to research esoteric social media platforms. I think most people in this thread are being overly judgey if we're taking only about small business owners. For big chains yes, they got no excuse.
@brundaged
Interesting. I suppose that advertising of any kind might get people in the door the 1st time but it's the service and food, and value for money that bring them back, with their friends. If the place isn't all that they'll go elsewhere and tell others not to bother.
@wiredfire @brundaged @econads @carstenfranke @taraprice
Derrick, I have no data either way regarding your proposition, although I suspect you’re closer to the truth than not (perhaps my bias).
Any business, small or large, is constrained by available resources, but needs to find ways to its market. Mass media, regardless of the medium, doesn’t cost much in $, but yields considerable control of its message.
Tough choices.
@carstenfranke @econads @wiredfire @taraprice @brundaged
Congratulations. I’d say that was savvy marketing. ^And^ that’s a hoot! But I need more persuasive statistics to be thoroughly convinced.
Plus I’m not entirely sure I want the countryside obscured with ever more billboards. They are energy efficient, though. And I fondly remember Burma Shave.
@Hippasus500
What's pleasant is a slightly different point from what's effective, or no one would have to deal with any adverts at all. :-)
I believe @carstenfranke because a billboard is location based, whereas a website/Instagram/mastodon is not. The exception might be, however much we hate it, a Google maps entry or other maps app. You need to advertise where your market is, when they're hungry/deciding where to eat. I assume, it's not my field.
econads
Wiredfire
Derrick Brundage
Hippasus500 aka jwn2