But, I'm very sure that most of their customers won't have a clue what Mastodon is. You want them to come here just for that 1 business? They're not going to do that any more than we're going to go to meta.
@econads @carstenfranke @taraprice Perhaps not as such however it is a good way to have an easy to use way to quick-post content without having to navigate a full-blown website CMS. As easy as Wordpress is to use opening a page, typing words, and clicking “post” is far easier & quicker for the already over loaded small business owner.
They can signpost to that instance or embed it on their website or whatever. Their customers don’t *need* to interact with it more than a website.
@wiredfire
The thing is, most small food place owners that I know (ok only a few well enough) aren't particularly techy. They spend a great deal of focus running their business, they about know Instagram, but I'm not sure they even know what wordpress is. Their main business is food, in the real world. They don't have money to employ social media experts, and they certainly don't have the free time to research esoteric social media platforms. I think most people in this thread are being overly judgey if we're taking only about small business owners. For big chains yes, they got no excuse.
@econads @carstenfranke @taraprice
I’m not suggesting they should code their own website or learn sys admin, but they really should understand the value of an online presence they own and how leaning on insta etc directly adds risk. Sure they can be on insta etc as well, if that suits their market, but a passionate small business venture needs to have more, not less, control over their success :)
@econads @carstenfranke @taraprice
Big chains definitely have no excuse. Actually them sorting their crap out would also lead as an example to other smaller places to see what’s useful to do!