Unpopular reality check:

Most people in real life just call it Apple TV. They know what they mean. "The Apple one".

Renaming the service to Apple TV is cleaner, and totally a non-issue. Only nerds obsess about naming these things. Nobody in real life will ever say the sentence "The TV app for Apple TV on Apple TV". Only people here do.

@viticci I've never heard anyone outside of Apple nerds call it Apple TV+. It's just Apple TV or Apple.

I think people imagine a world devoid of context and think things are more confusing than they actually are.

@mmiller94 @viticci Yes, this. Context is everything here. “You can watch it on Apple TV” and “I bought a new Apple TV” are real-world examples that are obvious without explanation.