Unpopular reality check:

Most people in real life just call it Apple TV. They know what they mean. "The Apple one".

Renaming the service to Apple TV is cleaner, and totally a non-issue. Only nerds obsess about naming these things. Nobody in real life will ever say the sentence "The TV app for Apple TV on Apple TV". Only people here do.

@viticci I've never heard anyone outside of Apple nerds call it Apple TV+. It's just Apple TV or Apple.

I think people imagine a world devoid of context and think things are more confusing than they actually are.

@mmiller94 @viticci which is why I do hear people say ”Disney Plus” because there is a bit of confusion between the other things called Disney (the movie studio, the cable channel probably others) and the streaming service. Even with context you sometimes want the distinction. But it’s just not necessary for Apple TV.