Was it also sponsored by the “I want my kids to have a better life than me” crew who then complains about kids having it too easy these days?
I want them to have it better and easier. But an easier life, not just an easy childhood that doesn’t prepare them for their inevitable crushing adulthood.
University years aren't really "childhood", but if their childhood at the grade school level was better that would both make it happier and prepare them better for adulthood. And college.