We're soon letting you localize your manifest, so your PWA can have different names in different languages: https://groups.google.com/a/chromium.org/d/msgid/blink-dev/17f99c87-4953-4c9e-a767-f0fb2f7617ban%40chromium.org.

```json
{
"lang": "en",
"dir": "ltr",
"name": "Color Picker",
"name_localized": {
"de": "Farbwähler",
"fr": {"value": "Sélecteur de couleur", "lang": "fr-CA", "dir": "ltr"},
"ar": {"value": "منتقي الألوان", "dir": "rtl"}
}
}
```

Search the spec https://w3c.github.io/manifest/ for "member is a localizable member".