Brand identity.
@mookie you can put lipstick on a cow…
@MamaLake @mookie Fun fact: That is illegal in Austria, as is painting your cow green.
@chrysn @MamaLake @mookie: But painting you cow purple seems to be allowed, at least for Suchard (now Mondelēz) in Switzerland. 🤪
@xtaran @MamaLake @mookie They might be CGI'ing it? Also, I think that's pretty unique to Austria, and not too well-known even here. A innkeeper got into legal trouble after he wrote his menu on his cows.