Let's be clear here: The law is NOT to blame for cookie banners.

The blame lies with companies that would rather inconvenience you with a banner than respect your privacy by not collecting (and selling) your data..

https://www.politico.eu/article/europe-cookie-law-messed-up-the-internet-brussels-sets-out-to-fix-it/?

Europe’s cookie law messed up the internet. Brussels wants to fix it.

The European Commission wants to take a bite out of privacy rules that force websites to run cookie banners.

POLITICO
@vmbrasseur sure but also, a law should account for possible side effects. If there are unintended negative consequences, it is up to the law to address those (by amending or passing a new law)

@cubeofcheese @vmbrasseur

True, the EU could prohibit tracking in general and justify that with "you were not able to inform people sanely to get their confirmation, instead you decided to bother folks. Now you have no insentive to get their consent, because they cannot longer consent".

Or you can replace it by written consent, on paper… that would be nice "before you start using our website, we need you to send a postcard with the consent to track you and your behavior on our website…"