Let's be clear here: The law is NOT to blame for cookie banners.

The blame lies with companies that would rather inconvenience you with a banner than respect your privacy by not collecting (and selling) your data..

https://www.politico.eu/article/europe-cookie-law-messed-up-the-internet-brussels-sets-out-to-fix-it/?

Europe’s cookie law messed up the internet. Brussels wants to fix it.

The European Commission wants to take a bite out of privacy rules that force websites to run cookie banners.

POLITICO
@vmbrasseur the biggest lie on the Internet is "we respect your privacy". Companies have shown that they cannot be trusted so maybe its time for an outright ban on invasive tracking.

@jtonline @vmbrasseur First party tracking is less harmful than 3rd party tracking, but tons of companies run server side proxy applications that send 3rd party tracking data directly from the 1st party servers. That makes it practically almost impossible to block from the client-side (unless stopping to use a service completely).

For example Google Analytics can run data gathering on a website's own servers, hiding the logic from a browser.