The best product in the Apple lineup this year are the new AirPods Pro 3. With two times the active noise cancellation and 8 hours battery on a single charge plus the new heart rate sensor these sound great. Plus they make it easier to find the AirPods case if you lose it with a wider range thanks to the new U2 chip inside. Live Translation is also in there but that will also be in the AirPods Pro 2 and AirPods 4, but will not be available in the EU for now at least.