I tried one of these ridiculously expensive Maurten gels on today's ride.

Twice as expensive as Gu, but at least ten times more palatable. Jello pudding texture, not sticky and gluey. Tastes like sugar, that's it.

Elapsed time between a box from The Feed hitting my doorstep to The Feed appearing in my wife's Instagram feed? One minute.
@sgillies Yeah, they’re hideously expensive but the only thing I can eat on longer efforts. No stomach issues and it’s impossible to get sick of the taste because it’s two seconds of vague sweetness with no aftertaste.
@sgillies I have heard good things about it too. Worth the money?