"For a pure and gentle clean, Family Soft is embossed with puppies on every sheet".

Implying cause and effect there. Somehow sticking an embossed image of a puppy up your arse causes a clean that is especially pure and gentle.

And it still doesn't address the issue of what the smeg it has to do with families.

I think Andrex must have been to the Toomuchcokeuptheschnozz advertising agency for this particular campaign.