Georgia DiPirro 📎An engaged online following is a valuable asset that can reduce marketing costs, create buzz, potentially increase viewership
That’s why Production companies analyze social media engagement rates
• marketability of talent
• gauge potential interest in a specific production
#Screenwriters
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Platforms like BlueSky, Twitter (X)… provide metrics on audience engagement
Gives insight into audience interests.
This helps publishers identify potential breakout authors.
Tips I learned working for production company & Publishing company.
Books into film.