Georgia DiPirro 📎An engaged online following is a valuable asset that can reduce marketing costs, create buzz, potentially increase viewership
That’s why Production companies analyze social media engagement rates
• marketability of talent
• gauge potential interest in a specific production
#Screenwriters
🧵
Both editors and studios use social media and other online platforms to discover new talent, including editors, writers, actors, and other creative professionals.
A strong online presence is now an essential part of getting noticed in the entertainment industry.