Georgia DiPirro 📎An engaged online following is a valuable asset that can reduce marketing costs, create buzz, potentially increase viewership
That’s why Production companies analyze social media engagement rates
• marketability of talent
• gauge potential interest in a specific production
#Screenwriters
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The movie Julie & Julia depicts Julie Powell's real-life blog
And eventually led to a best-selling book and film.
Powell began blogging in 2002
Powell’s story is example of a post when shared authentically, can lead to broader recognition - even a successful writing career.