How the ‘Stop Destroying Videogames’ ECI went viral — and what you can learn from it

The European citizens’ initiative (ECI) ‘Stop Destroying Videogames’ reached over 1.4 million signatures after a whirlwind last-minute push ahead of its collection deadline on 31 July. Here’s how the organisers mobilised the help of gaming content creators and an army of volunteers on the social media platform Discord. A Content Creator-Focused Push