I don’t understand why anyone would buy this when you can build a PC that’s 2-3x as capable for the same price, that’s actually repairable and upgradable.

Framework is a scam. Components you are likely to actually change out are just as upgradeable/replaceable as any other laptop with non-soldered components (keyboard, drives, memory, battery, wireless adapters, screen). In order to upgrade a part like CPU, you still have to replace the whole motherboard and pay a premium close to the cost of a laptop, anyway. At that point, what is the value of holding onto a likely-several-years-old case and screen that have probably suffered wear and tear…? It doesn’t really make any sense…