YSK that despite being outside of US jurisdiction, Lego has dropped diversity and inclusion terminology from its annual report
I know some people are boycotting US businesses during the current administration, but the same mindset has ripple effects here in the EU. In other words: stay vigilant!
This sucks, my daughter just got into Lego. I guess it’s just another evil company I’ll be boycotting.
If my daughter wants more Lego, I’ll just buy it second hand
Lego as a brand does imo substantially benefit from positive associations such as heritage, sentimentality, and other positive attributes. Otherwise how would they be able to demand such premium prices.
So I would see it less as them being “dinged” for this action, but them losing some of those privileges.
I have a hard time reading this thread as anything other than suggestions for boycotting Lego based on them having removed their DEI policy, while suggesting alternatives which never had one.
And they still deserve credit for having invented the concept and designed the bulk of the bricks. I don’t see how that changes at all based on whether they have a DEI policy. They obviously should lose any benefit from having a better DEI policy, since they no longer have one, but that doesn’t change anything else.
It’s like this: if someone says ‘I won’t ever stab you’ and then later rescinds that statement, are you going to trust them more or less than someone who didn’t announce their stance on potentially stabbing you?
Yeah, I’d go with the other party, too.
I get your point, although I’m not sure that’s a good example. I’d be very wary of anyone promising not to stab me out of the blue :-)
That being said, I’d be very surprised if Lego isn’t still doing largely the same things they did before, except they’re no longer publishing what they’re doing. For the Danish part of their operations I’m guessing most of it mandated by local law anyway.
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