@hrbrmstr @borup They could put a link or button saying something like "Personalize my ads"somewhere that doesn't block your view of the page and doesn't force you to interact with it before reading the page you've already loaded, and default to just the narrowly-allowed types of tracking (like remembering that you rejected the more invasive types).

It could be a sidebar, part of the header or footer, a banner in the middle of the article...

Heck, even one of those annoying scroll-down subscription prompts, or an interstitial when following links (as long as it remembered your decision) would be less annoying.

There are lots of options less malicious than what the industry decided to go with, because they picked something that effectively turns what should be an opt-in choice into an opt-out one.