YSK that despite being outside of US jurisdiction, Lego has dropped diversity and inclusion terminology from its annual report
I know some people are boycotting US businesses during the current administration, but the same mindset has ripple effects here in the EU. In other words: stay vigilant!
This sucks, my daughter just got into Lego. I guess it’s just another evil company I’ll be boycotting.
If my daughter wants more Lego, I’ll just buy it second hand
This isn’t a great look, but calling Lego “evil” is a bit of a stretch. This was one report that has no bearing on how they run their company or how they interact with their customers.
They still support and promote diversity in their products, which is where it matters.
You might have a point. It’s only one document that they decided not to mention DEI related words in dispite using it 7 times in the same document the previous year.
However, I’ve been on the fence about even buying Lego for my daughter. The fact is that they sell a product entirely made from plastic, it doesn’t matter that they use paper bags now to contain their plastic. This is the modern day equivalent of buying your children toys made with asbestos or lead. These products make our children and planet less healthy in ways we aren’t fully sure yet.
Maybe they aren’t evil. But they also seem to be far from innocent.
I think I’ll still stick to buying second hand if at all.
Stockholm (NordSIP) – U.S. President Donald Trump’s series of executive orders (EOs) targeting diversity, equity, and inclusion (DEI) programmes in the public and private sectors appear to have begun affecting companies headquartered far outside the nation’s jurisdiction. Despite being based in Billund, Denmark, the Lego Group’s 2024 Sustainability Statement displays a notable change in tone
The plastic used to make Lego is a byproduct of fossil fuels. It won’t stop being added to the environment until we get off of fossil fuels. It’s not like Lego is digging up oil just to make toys.
They’re also actively searching for renewable plastic alternatives. Like, it’s a huge initiative for them.
In the meantime they just recently started a recycling program where they buy back old bricks, with the stated purpose being their concern for what happens to the plastic when it’s no longer being used.
If you’re looking for a toy company that’s conscientious about their impact on the environment, you’d have a hard time finding better than Lego.
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