Looks like Tahoe/Xcode beta 5 no longer lets me show my pre-Tahoe app icons in pre-Tahoe OSes. This is a bummer. I filed FB19437407 asking for the ability to do this.
@vslavik Did you happen to save your Assets.car file from a build app when it was working for you? If so, I'd be interested to see its contents:
xcrun --sdk macosx assetutil --info /path/to/Assets.car