Bacteria can't proliferate quite so well if the tampon doesn't stay in for too long. However, given its super absorbency (and being reportedly very uncomfortable to remove), these tampons likely weren't changed very frequently.
Rely's own information leaflet suggested changing "at least once a day", i.e. leaving it in for up to 24 hours.
By September 1980, when the CDC released its report, almost 300 cases of TSS had been recorded, mostly linked to tampon use. On 22nd September 1980, Procter & Gamble recalled the product.
Three lawsuits were brought against Procter & Gamble for TSS deaths relating to Rely tampons.
@vagina_museum whenever someone talks about defunding Planned Parenthood I like to tell the story about how they saved me from potentially getting TSS when I accidentally inserted a tampon when I already had another one in there.
I immediately realized I made a mistake and I tried to get it but I couldn’t. My ER co-pay would have been $100, plus in Los Angeles you can sit in the ER for 14 hours and still not be seen. My doctors office couldn’t see me for three days. But Planned Parenthood had an STI walk-in clinic that afternoon, so after work I went up there, they got it out in three seconds. I like to tell everyone that they saved my life.