"If generative AI could REALLY make the next GTA in 6 months with 10 staff, or write the next bestseller, or produce 10 blockbusters a day? They wouldn't be trying to sell it to YOU. They would keep it for themselves and guard it from you ferociously."

I've seen this quote without attribution a couple of times. Whoever said it, they're spot on.

@JulietEMcKenna Dead on. There's a reason they're selling shovels, instead of digging for gold themselves.