The Edison Hypothesis: Test ideas quickly and cheaply. Expect many failures to find the one that works, and then abandon the others.
The Carnegie Vertical Integration: Control every step of creating your main products. This removes outside influences that can slow things down.
The Bezos Customer Obsession: Focus on what customers will need in the future, even if they cannot express it yet. Then, create products for that coming need, rather than just what they ask for now. (1/3)