Protocols matter, even to users
Protocols actually are important to users, even if they don't know it, and never will.
If there is a platform vendor, a company that owns the protocol and has the exclusive right to move it forward (because they own all the users basically) then progress stops. There's only one way for the platform to work.
That's why all these systems are such careful emulations of Twitter. Because they all practically speaking did the same thing that Twitter did, they have APIs but no one but them can be in the driver's seat.
If this were the web, as open as it was in the 90s and early 00s, such a vacuum would never last, it would quickly be filled by individual developers and startups. For me this is not theoretical, I've actually worked in this kind of ecosystem three times in my career. And I've also tried to get things done in a platform controlled by a big company, such as Apple, Microsoft, Google, IBM, and many more. I probably have done more of each kind that anyone else alive! So believe me, the protocols do matter.
I could write a few books about that. π
