Wrote some notes on Toad, Will's new not-yet-open-source-but-soon terminal coding agent built on Textual

He's charging companies $5,000 for early access to the preview before it goes open source, I'd love to see that model work here! https://simonwillison.net/2025/Jul/23/announcing-toad/

https://mastodon.social/@willmcgugan/114903277078338762

Announcing Toad—a universal UI for agentic coding in the terminal

Will McGugan is building his own take on a terminal coding assistant, in the style of Claude Code and Gemini CLI, using his Textual Python library as the display layer. …

Simon Willison’s Weblog
@simon I love the model. I have debated something some for my dozen+ suite of Django apps/projects that I run that I didn't release the code for because I wanted to build vs. run a project. Might be a good model to try.
@simon so is Will a Spammer AI, trying to make money?
@simon it seems like a hard sell to me to tell a company “you should pay me so your developers terminal emulator will be more efficient”. He may be right, but I’ll be surprised if he gets many bites with that as the differentiation.