Rob Whiting 📓Jul 18, 2025

If you are conducting any #Qualatative #Research it's worth consideration of the various Response #Biases that Research Participants might be impacted by.

This information > https://en.wikipedia.org/wiki/Response_bias - provides a useful high level overview of the various types of Response #Bias that can lead to participants responding inaccurately or falsely to questions and is worth reviewing against any planning documents or discussion guides you might be working on.

Show threadRob Whiting 📓Jul 18, 2025

Response Bias is also the reason to adopt a #MixedMethods approach to any research you are conducting. Can you access any secondary research, 📊 quantitative data or analytics to support the primary, 🔍 qualitative activities you are involved in?

Can you augment what your Product or Service Users 'Say' (potentially affected by Response Bias) with what they actually 'Do' (unobserved reflecting more real-world situations and experiences)?

Show threadRob Whiting 📓
The illustration of various #CognitiveBiases that affect individuals and groups can be viewed here > https://bias.wiki
The Cognitive Bias Codex

Explore the interactive visualization of cognitive biases that affect human thinking and decision-making

Jul 18, 2025 at 4:50pmWeb