@dch Chesterton's Fence applies for sure, but my little rule focuses more on the social aspect.
Basically, I noticed with process automation, the more your flow differs from how folks already do things, the less folks will want to use it. You need to spend more time and money simply forcing people to adopt your idea.
Lots of startups fail and big companies embarrass themselves by ignoring this (Windows 8 is an easy example).